Marketing Data Analyst

Do you see yourself as a marketing data expert who is brilliant with numbers? And are you great at communicating your insights to the team? Do you at the same time thrive in fast-paced project teams and a business that constantly develops? And finally, are you able to combine your strong commercial mindset with your data marketing skills to move our business to the next level? Then look no further! There’s a pretty good chance you’re the one we are looking for to come join our newly established marketing growth team.


As our new Marketing Data Analyst, you’ll be responsible for all areas related to performance tracking and insights. You’ll be the center for generating actionable insights to the team, as well as bringing new opportunities identified in the data forth. 


Your tasks and responsibilities includes

  • Creating actionable insights that can improve and direct future lead-generating activities

  • Visualize the commercial impact of our initiatives on relevant metrics such as leads generated, conversion rate, ROI, and CAC

  • Develop and present self-service dashboards for non-data-savvy colleagues

  • Ensure efficient and precise performance tracking of campaigns

  • Combining our commercial goals with actionable data insights to identify untapped potential in the market

  • Having a holistic approach to our business and positively contribute towards our commercial goals

  • Challenging the existing to continuously raise the bar


About you 

As a professional, you are passionate about your discipline and you’re constantly at the forefront of the newest trends. Furthermore, you set the bar high for yourself and your team, and work with an engagement that motivates people around you. In addition, you deliver extraordinary results working together with others, but you're also able to succeed on your own. Challenges don’t limit you, instead, you solve them with creative solutions. 


Furthermore you 

  • Have prior experience with performance tracking, data analysis and visualization, preferably at least 1-2 years focusing on lead generation and/or within SaaS 

  • Experience with optimization of lead generation across channels 

  • Have the ability to combine data with the goals of our team and business

  • Experience with performance tracking of SEM and SoMe campaigns using data from e.g. Google analytics, Facebook, and Linkedin

  • Experience with mySQL, SQL or similar 

  • Experience with R, Python or similar

  • Experience with BI tools such as Tableau


Our team

At Visma e-conomic, you’ll get a chance to work with some of the most dedicated brains with a strong passion for changing the financial and accounting world. We strongly believe that teamwork and having fun are prerequisites for great achievements.


You’ll be part of our growing marketing- and sales department. You will be working in our newly established Growth team alongside great colleagues with each of their specialized skill sets. Our team’s mission is to grow our business via lead generation. And of course, you’ll also work closely with the rest of the organization as leads without conversion is not worth much. 


We offer

  • A professionally strong and engaging work environment

  • A highly supporting and young team culture

  • A flexible work environment 

  • Company-paid pension and health insurance


Next steps

Who better to tell us more about you than you. Therefore, please share your CV, a few words in a motivational letter as well as portfolio.

Ideally, the position is filled as of 1st of June 2021 or as soon as possible thereafter. We look forward to hearing from you. Interviews are held on an ongoing basis.

If you have any further questions regarding the vacancy, please feel free to contact Alexander Geisler at


Company profile

Visma e-conomic is a cloud-based accounting program that helps more than 150,000 companies run their business. We are part of the Nordic region's leading IT-group, Visma. Every day we work together to provide our customers with IT solutions that create growth, efficiency and ensure that they can focus on their core business.

In May we are moving to Carlsberg Byen into a new domicile together with all Visma's companies in the Metropolitan area. The new 20,000 m² building will be the largest commercial building in Carlsberg Byen with room for over 1100 employees, and is within walking distance of S-trains and the metro. Our new building will include roof terraces, cafes, restaurant, courtyards, and an atrium. Our new home in Carlsberg Byen will be a place for knowledge and innovation, which contributes to Visma remaining one of the most attractive workplaces in Denmark. 



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